Audience Store Assembles Executive Powerhouse to Accelerate CTV Leadership and Global Growth
Audience Store, the audience-first programmatic activation partner for brands and agencies, has announced three senior leadership appointments as it accelerates its CTV strategy, scales global operations, and sharpens its leading positioning in a fast-evolving digital media landscape.
Paul Smith joins as Global Managing Director, bringing 15+ years of commercial leadership across digital media, AdTech, and publishing. Previously MD at News UK, with senior roles at Audigent (Experian) and Global Radio, Paul will lead the agency’s commercial expansion and global growth strategy, ensuring brands and agencies gain even greater access to Audience Store’s performance-focused solutions.
Paul Snook joins as Director of Targetcast, strengthening what is already one of the most advanced and client-proven connected TV offerings in the market. Having operated in stealth, quietly powering CTV strategy and performance for major brands, Audience Store is now entering a new phase of visible category leadership.
Paul joins from Samsung with prior roles at Freewheel, ITV, and AOL, bringing deep expertise in converged video planning, activation, and measurement, building on existing strengths to shape a team with truly distinctive capabilities.
“Paul’s appointment reflects our drive to continue to define what’s possible in CTV, helping clients simplify the landscape and deliver smarter, more connected campaigns, unlocking the full value of CTV” , said Chris Phillips, CEO of Audience Store.
Audience Store brings together data-driven insight, real-time optimisation, and seamless execution across TV, BVOD, CTV, AVOD, Amazon, YouTube and OLV, powering audience- first strategies that deliver measurable impact for brands and agencies alike.
“We’ve been building quietly, but deliberately,” added Phillips. “Now we’re doubling down on leadership that can unlock what’s next. This is a signal of where we’re heading, and how fast we intend to move to maintain the lead for our brand and agency partners.”
Eve Hughes also joins the leadership team as Fractional Chief Marketing Officer. With 15+ years in global B2B and programmatic leadership, Eve brings deep expertise in go-to-market execution, helping brands and agency partners better understand and act on the opportunities Audience Store unlocks in an increasingly complex, connected digital
landscape.
Further announcements are expected in the coming months, as Audience Store continues to invest in product innovation and next-gen all-screen solutions designed to meet the demands of modern marketers.
About Audience Store
Audience Store, headquartered in London, is an international customer insight and next-generation programmatic media activation partner for brands and agencies. We use best-in-class technology, rich data, and real-time optimisation to deliver precision performance at scale.
Our proprietary solutions, including Targetcast, one of the most advanced and client-proven CTV offerings in the market, enable marketers to simplify converged video planning, activation, and measurement with full transparency and control.
Audience Store is a TAG-registered and IAB Gold Standard 2.1-certified partner, proud to be a trusted ally to brands and agencies looking to inform, create, and consistently deliver cost-effective results in a fast-evolving media landscape.
Media Contact
Naomi Sharma
Marketing Executive, Audience Store
naomi.sharma@audiencestore.co.uk