Audience Store DiscoverAI helped build a more complete understanding of the Derek Rose customers. We used the insights gained from the data points to fine-tune and improve our sales funnel targeting and messaging. Furthermore, we created dynamic and impactful ads through our in-house creative studio to motivate and captivate affluent audiences. Our combined use of creative and data-driven strategies has enabled us to successfully target and engage new potential customers at the top of the sales funnel. We attracted affluent luxury lounge, sleep, resort, and leisurewear enthusiasts while also re-engaging visitors who did not initially convert with dynamic product lead creatives to reduce wastage and increase overall conversion rates.