Audience Store drives luxury travel enquiries at an efficient CPE
Challenge
Audley Travel specialises in tailor-made holidays and private tours for discerning travellers seeking authentic experiences around the world.
Their challenge was to reduce reliance on increasingly expensive paid search activity while hitting enquiry targets at an efficient CPE.
Solution
Audience Store created an integrated strategy across display and paid social which would utilise dynamic creatives to match users with the most relevant message for their stage in the customer journey. 295 creative variations were built in a feed that would automatically serve users with the correct destination, imagery, and message across the top 20 destinations
Using DiscoverAI, our proprietary data solution, we uncovered valuable insights for Audley Travel, understanding their audience’s behaviour and motivations. These insights were then extrapolated across Meta by the paid social agency to align with the Audience Store activation.
Audience targeting and creative executions were aligned across display and paid social giving Audley Travel users the best experience and therefore helping to drive customer journeys to the website via direct, organic search, branded paid search terms, and click-throughs
Results
Audience Store drove 209 web enquiries at £74 CPE which was below the target CPE of £120. Additionally, 178 brochure requests, 45 newsletter signups, and 16 click to call conversions were also driven. 295 creative variations for each of the top 20 destinations were built automatically using dynamic creative technology saving Audley Travel 1,180 hours of creative studio time or £147,000 worth of creative studio resource
£74
Cost per enquiry
178
Brochure requests
1,180
Creative build hours saved