Mother's Day 2025:
Key Insights from Audience Store
Audience Store’s DiscoverAI is a proprietary planning tool that helps Advertisers and Agencies understand and reach their target audiences more effectively. It leverages a Digital Propensity Index (DPI) and AI-driven analysis to identify consumer trends, preferences, and behaviours.
Personalised & Creative Gifts:
High demand for custom gifts like engraved jewellery, creative craft & DIY options, and unique hampers.
Flowers & Gardening:
A timeless favourite — flowers, potted plants, and gardening accessories remain popular.
Eco-Conscious Choices:
A growing interest in sustainable and eco-friendly shopping is influencing gift selections.
Luxury & Pampering:
Consumers are gravitating toward indulgent gifts such as spa packages, perfumes, and designer items.
Price Comparisons:
With a strong interest in price comparison tools (Index: 6.55), consumers are looking to maximise value for money.
Convenience Rules:
Online platforms and last-minute options (e.g., Moonpig) dominate due to the need for speed and accessibility.
With different budgets for Mother’s Day, and a range of diverse gift ideas, Advertisers should build hyper-targeted campaigns that align with consumer desires and behaviours, thus maximising engagement and ROI.
Audience Store are experts in DCO and targeted advertising, connecting brands with consumers in the moments that matter.