Audience Store E-Commerce solution secured over 300% return on ad spend

Challenge

Derek Rose is a luxury clothing brand that specialises in comfort-led, off-duty style. They approached Audience Store to help raise awareness and improve consideration of their brand as the choice for luxury clothing. They needed help in the UK and US markets to drive online sales and achieve a significant return on advertising spend (ROAS).

Solution

Audience Store DiscoverAI helped build a more complete understanding of the Derek Rose customers. We used the insights gained from the data points to fine-tune and improve our sales funnel targeting and messaging. Furthermore, we created dynamic and impactful ads through our in-house creative studio to motivate and captivate affluent audiences. Our combined use of creative and data-driven strategies has enabled us to successfully target and engage new potential customers at the top of the sales funnel. We attracted affluent luxury lounge, sleep, resort, and leisurewear enthusiasts while also re-engaging visitors who did not initially convert with dynamic product lead creatives to reduce wastage and increase overall conversion rates.

Results

Derek Rose was pleased with the results and continues to run activities based on the unrivalled insights, strong return on ad spend, and powerful creative solutions delivered.

369%

USA ROAS

243%

USA ROAS

0.38%

CTR