Audience Store smart retargeting delivers Vitabiotics 400% ROI

Challenge

Vitabiotics is a well-known company based in the UK that specialises in high-quality vitamins and supplements. With a presence in more than 65 countries, Vitabiotics required worldwide assistance in order to minimise the wastage of non-converting online customers by re-engaging across the open web, and turning them into active customers.

Solution

Audience Store built and deployed a smart Dynamic Creative product lead retargeting campaign. Our in-house studio developed ads with tailored language targeting and dynamic product feeds. We employed AI-driven creative testing to enhance images and CTAs, triggering ads based on diverse variables and implementing tailored bidding models across segmented audience value groups

Results

Vitabiotics saw a global ROI of 400%, exceeding their target by 120%. They also saw significant success in key regions, delivering an amazing 721% ROI in Asia.

0.13%

CTR

400%

Global ROI

120%+

Vs target