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Dynamic Creative Optimisation

In today’s world, consumers face a barrage of content and ads. DynamicAI, our creative ad optimisation tool builds personalised and relevant messages for maximum ad cut-through.

DynamicAI uses real-time data to personalise ad experiences with tailored product feeds, videos, calls to action and more.

Dynamic ads deliver better performance

We effortlessly combine audience, contextual and real time data for scalable, personalised ad creation, enhancing both performance and brand results.

 

Why choose Audience Store DCO?

  • Speed to activate and amend

    Dynamic ad templates streamline campaign management, allowing instant ad adjustments.

  • Testing and message optimisation

    A/B test hundreds of messages with real-time data, optimise ads and inform broader marketing strategies.

  • Full funnel storytelling

    Sequential storytelling across platforms engages users throughout the entire funnel, from inquiry to booking.

  • Generate hundreds of variations

    Deliver on-brand messaging at scale across hundreds of ad formats and messages.

  • Personalise advertising for maximum attention

    Powerful data segmentation and decision trees for personalised ads, increasing relevance and cutting through digital clutter.

  • Improved results

    Dynamic creative is optimised to deliver better brand and performance results.

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Audience Store smart ads increase brand metrics

  • Multi channel activation

    Seamlessly deploy dynamic creatives across diverse digital channels, including display, video, and social.

  • Multi-ad format creative executions

    DynamicAI supports mixed ad formats, from display, native, and video ads, to reach users across different platforms. AS Studio creates a rich library of branded templates for video, native, and high-impact display, powering hundreds of ads.

  • Boost conversions and engagement

    Boost conversions and engagement by dynamically showcasing relevant products and prices with retargeting and E-commerce product feed integration.

  • Discover AI finds the right audience

    Our proprietary audience intelligence tool, DiscoverAI, identifies audience and contextual segments, enhancing ad relevance.

  • Complex decision tree makes DCO simple

    Templates utilise decision tree metadata to personalise content, image, and pricing, leveraging data segmentation.

  • Data signals to shape creative messaging

    Multi data signals analysing real-time user behaviour, demographics, and contextual signals while considering location, weather and product.